If you look up in your web browser’s address bar, next to the website address, you’ll see a little picture. This is called a FavIcon (short for favorite icon). The original purpose for it was that when you save a website into your favorites or bookmarks, the favicon picture would be saved there next to the website name as an additional reminder of what the site is.
Eventually, browsers started showing the favicon right in the address bar next to the website address. There are several good reasons to have a favicon on your site and I’ll tell you why and how to do it below.
BRANDING:
Whether your site is for a company or is the main center of your work, you should be branding it. Your favicon picture should be your logo or something descriptive of your site or your company. If it is a company, you should take every opportunity to put your logo somewhere where people will see it. If not and it’s just your site, your favicon will become a logo and branding not only on your website, but in peoples bookmark or favorites list!
Consider that someone may have fifty or more bookmarks in their favorites list. If more than half of them just have the generic browser favicon, then you are instantly going to stand out in the list and draw the eye to your bookmark, begging the user to click on it.
Search Engine Optimization (SEO): Do search engines rank you higher if you have a favicon? Continue reading ‘Favicon – What it is and why it matters’
Recent Comments